About Us

SUMATRAA originates from the Malay dialect of Terengganu, where “Suma Traa” means “everyone must try.” This is further enhanced by our tagline, “Suma Kena Traa,” transforming it into more than just a name—it’s our promise.

In just three years, we have built a loyal customer base of over 1.5 million across Malaysia. Despite being relatively new in the competitive food industry, we are committed to continually improving our services and providing the best for our supporters.

We aim to redefine ready-to-eat meals by introducing authentic flavors from traditional Malaysian recipes. Sumatraa aspires to be a global leader by offering the best traditional recipes that are accessible anywhere, featuring high-quality halal products that showcase Malaysian culture. Our vision is to provide an unforgettable dining experience while supporting our community and becoming a top name in the ready-to-eat market in Southeast Asia.

We are determined to grow our business and take pride in the strong relationships we have built with customers nationwide.

“From Sumatra to Your Plate,” we offer the best experience with the flavors of Malaysian cuisine. Our goal is to introduce the global market to the richness of Malaysian cooking, backed by our high standards certified by Halal and MESTI. By 2026, we aim to be a market leader, recognized as one of the 500 Trusted Malaysian Brands, celebrating our culture and supporting local entrepreneurs.

VISION

Creating the flavor of sambal dendeng to provide an unforgettable experience for all our customers by producing the BEST MALAYSIAN, HALAL, and READY-TO-EAT products in Southeast Asia by 2025.

MISSION

Providing ready-to-eat meals with flavors that are sure to impress, while receiving support from all our customers in Malaysia. By 2028, we aim to nurture 10,000 Sumatraa entrepreneurs.