Image credit to : Yayasan Dakwah Islamiah Malaysia (YADIM)

Halal certification from The Department of Islamic Development Malaysia (JAKIM) is one of the most trusted halal standards globally. Products certified halal by JAKIM hold significant advantages, particularly in both local and international markets.

Advantages of Products with JAKIM Halal Certification

1. Credibility and Consumer Confidence

JAKIM halal certification assures Muslim consumers that the product is free from haram elements and produced according to Islamic law.

It also boosts confidence among non-Muslim consumers who value hygiene and high-quality standards.

2. Access to International Markets

JAKIM is recognized by over 40 international halal bodies, facilitating export to other countries, especially in the Middle East and Southeast Asia.

Halal certification opens doors for companies to tap into the global halal market, valued at billions of dollars.

3. Guaranteed Quality

JAKIM’s certification process involves strict audits of raw materials, manufacturing, and distribution processes, ensuring compliance with hygiene and food safety standards.

This gives local products a competitive edge in the market.

4. Enhanced Brand Trust

Halal certification strengthens a brand’s reputation, especially for consumers seeking high-quality halal products.

5. Wider Marketing Opportunities

With JAKIM halal certification, companies can attract a broader range of consumers from diverse backgrounds.

It also provides an advantage in catering to institutions such as NGOs, foodbanks, and government bodies that prioritize halal-certified products.

Why is JAKIM Halal Certification Important for Food Manufacturers?

1. Compliance with Legal Requirements

In Malaysia, JAKIM halal certification is essential to meet legal requirements, especially when targeting Muslim consumers.

2. Market Competitiveness

Halal certification adds value that differentiates a company’s product from competitors without certification.

3. Meeting Muslim Consumer Demand

With over 60% of Malaysia’s population being Muslim, halal certification is crucial for meeting local demand.

4. Avoiding Doubts and Trust Issues

Without halal certification, Muslim consumers may question the product’s status, leading to potential loss of customers.

5. Reputation Risk Management

JAKIM halal certification helps prevent controversies or issues that could damage a company’s reputation due to non-compliance with halal standards in ingredients or production processes.

Conclusion

JAKIM halal certification is not only vital to meet the needs of Muslim consumers but also provides a competitive advantage for companies by ensuring their products are of high quality, safe, and globally accepted. For food manufacturers, obtaining JAKIM halal certification is a crucial long-term investment. To check the halal status of Sumatraa products, you can click this link and search “sumatraa”